Lead Designer · Information Design · Layout · Hand Lettering · Illustration
VISUALIZING ORGANIZATIONAL VALUES
This two-page information design piece was created for the Vermont Releaf Collective to communicate its mission, vision, values, and strategic priorities to current members through an email campaign and direct mail.
The design translates dense organizational information into a more accessible and engaging visual system. Custom lettering, organic forms, and plant imagery reinforce themes of growth, connection, community, and collective care, while hierarchy and layout help guide readers through the organization’s priorities.
The mission, values, and vision were brought together through a growing plant—a visual metaphor for the collective’s foundation, purpose, and future.
